Intent-Based Targeting: The Modern Agency’s Playbook

Up to 40% of B2B buying discussions now happen in private messaging apps like WhatsApp, which means a large share of buyer intent never appears in the open web signals most agencies rely on for targeting, according to Foundry Co. That should change how you think about intent-based targeting. Most agencies still build outreach around

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WooCommerce WhatsApp: Maximize Sales in 2026

WhatsApp messages can reach open rates of approximately 98%, which is why WooCommerce merchants keep moving customer communication out of crowded inboxes and into chat (Automator Plugin's WooCommerce WhatsApp integration guide). That single number changes the conversation. WooCommerce WhatsApp isn't a novelty add-on anymore. It's becoming part of the store's sales flow, support stack, and

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What Is A2P: Essential Guide to Business Messaging 2026

Your agency probably already has clients asking for faster follow-up, better show-up rates, cleaner lead handoff, and a channel that customers notice. Email still has a role, but when a client needs a login code delivered now, a missed-call lead revived today, or a reminder seen before an appointment, inbox-first thinking starts to break down.

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